Roger Vivier's Holiday Collection Blossoms in Paris
The iconic French footwear brand, Roger Vivier, is set to enchant its elite clientele with a captivating holiday collection, and the venue couldn't be more fitting. Nestled in the heart of Saint-Germain-des-Prés, their new Paris headquarters stands as a testament to opulence within an 18th-century mansion.
A Festive Collaboration: In a special collaboration with digital retailer Mytheresa, Roger Vivier is set to unveil an exclusive holiday capsule collection. This partnership is a celebration of their enduring relationship, as Amber Pepper, Mytheresa's chief marketing and customer officer, highlights the brand's resonance with their customers.
But the real magic lies in the collection itself. Creative director Gherardo Felloni has crafted a rose-themed masterpiece, adorning the brand's signature styles with a delicate floral touch. The collection features a pump, a mule, and a ballerina flat, each with a rose accent at the toe, while the high-heeled pump showcases the iconic Talon Épine heel, complete with a thorn - a bold statement piece!
Winter Garden of Shoes: Imagine stepping into a winter wonderland, where shoes bloom in an array of colors and fabrics. The collection offers a palette of wintry hues and luxurious materials, including velvet, perfect for the holiday season. And the pièce de résistance? An evening clutch, its surface embroidered with roses, crafted from over 20 meters of satin ribbon.
The campaign, photographed by Jana Gerberding, stars model Sara Dijkink, who embodies the essence of this floral-inspired collection.
A Brand's Embassy: The new Maison Vivier is more than just a headquarters; it's a global embassy, a place where the brand's identity and rich heritage come alive. From fashion enthusiasts to VIPs, all are welcomed into this grand mansion, where a wrought iron staircase and gilded sunburst ornament create a breathtaking entrance.
And here's a fun fact: The mansion spans an impressive 15,000 square feet, offering a truly palatial experience. But is this extravagant display necessary for a fashion brand's headquarters? Perhaps it's a bold statement of the brand's success and a unique way to showcase its heritage. What do you think? Leave your thoughts in the comments below!
